The New York Media Group (NYMG) is a digital media company operating across four national markets, specializing in publishing, design, & talent management. We connect an international network of passionate and diverse individuals through a shared love of our iconic brands and the pursuit of sustainability & innovation.
We are focused on creating exciting business experiences in partnership with our clients. Thanks to a wonderful team of content managers we're able to operate with agility & ensure we meet the needs of all our partners during a fast changing business landscape in 2021.
Great Insight 📖
While many fundamentals of the work remain the same, the shift to digital publishing has transformed graphics departments.
Over the last 20 years their scope of work has expanded to include a new class of products for web.
That has demanded new skills, workflows, approaches.
Constant and consistent attention doesn’t mean it has to be time consuming, we love these time saving tools!
Handy tools for your #SEO approach (via @Red_Web_Design) https://www.socialmediatoday.com/news/the-best-free-seo-tools-to-improve-your-website-grow-your-business-infog/608963/
For generations, top brands have aspired to be magnets. But "blends" take the opposite approach--they don't want you to join, they want to join you, says @BenSchott https://www.bloomberg.com/opinion/articles/2021-04-04/from-absolut-to-volkswagen-blending-is-the-new-branding via @bopinio #branding #collaboration #product #brand #business #strategy #marketing
We Need More Empathy in Marketing Right Now https://adweek.it/3mpuKKO via @Adweek #marketing #branding #brand #market #business #strategy #online #digital #media
Beware of poor business practices 🤬
PR and talent management agencies creating bot accounts to abuse people who disagree with their talents <<<<<
Get insights on how top marketing leaders are using Airtable to create a source of truth for their teams. https://bit.ly/3l1bhj8
The Triumph of the Celebrity Endorsement https://www.nytimes.com/2021/04/14/arts/celebrity-endorsements-catherine-zeta-jones.html?smid=tw-share #celebrity #endorsement #celebrityendorsement #influencer #contract #talent #business #strategy #brand #branding
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